Newcastle University asks for think M.s help..

Sector: Education | Project: Service awareness and communications planning

Following the expansion of the award winning careers service at Newcastle University, the senior management team requested practical assistance in reviewing audience awareness of the service and support a guidance in planning communications of the new wider offerings.

‘The think M. team have introduced a new vibrant marketing plan to help us reposition the service and increase awareness and use of the fantastic range of services we have on offer to students. The plan is comprehensive, covering everything from needs based audience segmentation, new service propositions to repositioning and promotion using the full marketing mix .'

As part of the project, think M. were given the brief of surveying an 18,000 strong student audience. Using the latest flash based animated survey tools, a creative and interactive solution was established. The result was an extraordinarily high response rate, with fieldwork completed in less than 2 weeks.

The resultant insights have supported the creation of new strategy based on audience needs and drivers. From this insight our marketing team were able to consolidate strategy and create a ‘live' marketing plan to successfully communicate the range of services across the university. Ongoing work includes the includes the implementation of a new brand identity, student facing literature and focusing highly upon case study driven communication.

‘think M. are not a media agency, their approach was objective and based on sound research. With the help of the think M. team we now truly understand our target audiences. We are applying the strategy with design and media partners, adapting our communications to present the service as contemporary and fresh thinking to engage staff and reach all students across the university."

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