nCast - an exciting new venture...
Sectors: Audio Visual | Project:Raising R&D funding for an Innovative enterprise
nCast is an exciting
new venture creating interactive digital display technologies. Backed by
NStar, the regional venture investment company, the company have developed and
patented new window projection screens and intelligent media management
software for in-store applications.
A commercialisation strategy was put in place for the business, encompassing further market and technology research, product testing and marketing planning.
The opportunity for the business was
refined. Product definitions and channel propositions were created and
tested. Having launched part of its product portfolio at a national exhibition
in London the company is now establishing a national reseller network and is
trading successfully.
