Fresh thinking for Newcastle University
Working with Newcastle University careers service, the team at think M. have gained vital insight into current student communications strategy.
Using the latest flash based animated survey tools; a creative and interactive solution was established. The result was an extraordinarily high response rate, with fieldwork completed in less than 2 weeks.
The student insights received have supported the creation of new strategy based on audience needs and drivers. From this insight our marketing team were able to consolidate strategy and create a ‘live' marketing plan to successfully communicate the range of services across the university. Ongoing work includes the implementation of a new brand identity, student facing literature and focusing highly upon case study driven communication.
