Selecting winning ideas at Marketing: The art of
Selecting winning ideas is an interactive workshop that will challenge you to think about the merits and drawbacks of the various tools available to you when taking an idea from concept to commercial success. think M. will be running this session at Marketing: The art of on November 12th 2009 at The Sage, Gateshead.
How can you be confident your idea is a winner? How can you make sure you launch it as a success? What steps should you take in refining your product or service? How can you best use your resources and budget on research and strategy planning?
Through a lively exercise that will encourage thought provoking debate we will explore:
Contemporary market research techniques
Conducting an opportunity review using research and insight
Methods for concept testing
Approaches to pilot launch and market testing
How to develop informed marketing strategy
Thinking about particular scenarios, you will have the opportunity to make decisions on how you would tackle the route from idea to launch, weighing up your options and determining the most important steps in the journey.
You will leave with practical hints and tips that can be directly applied to your business and to your own ideas. You’ll be inspired to think about research and marketing strategy with a fresh perspective and will take away useful advice for effective decision making, helping you to judiciously select winning ideas and create successful products and services.
Read the full conference programme and join us on the day for what promises to be an enjoyable event.
