MRS NortheRN workshop at \'Marketing: the art of\'
The MRS Northern Research Network (created and managed by think M.) are running one of the seminars at this year's Marketing: The art of conference on 12th November 2009 at The Sage, Gateshead.
Online communities: changing the role of research
Featuring Promise Communities
Online communities provide new opportunities for research to be conducted in innovative and exciting ways. Leading edge web technology and media platforms allow organisations to engage their customers, staff and stakeholders in dynamic dialogue that would previously have been impossible to achieve
Tom Hoy (Promise Communities) whose client list includes The Co-operative Group and Kraft Foods will provide an introduction to online communities and their application as a powerful research tool for unearthing valuable insight. You will gain innovative new ideas on how you can harness emerging research technologies in your business to solve brand, innovation and research challenges.
Communities are not only producing qualitatively better outputs than traditional research methods but – perhaps more importantly – are fundamentally altering the status of ‘the consumer’ (and other key stakeholders) within organisations. In doing so they are powerfully and effectively driving organisational change, innovation and strategy.
Come along to the conference and join us (the MRS Northern Research Network) and Tom to find out more.
